The Kraft Heinz Company has unveiled their new collaboration with Ed Sheeran. The company and Sheehan co-created “the ultimate” hot sauce under the newly created ‘Tingly Ted’s’ brand name, which is available for pre-order now.
Sheeran, a self-proclaimed sauce fanatic, had already worked with Kraft Heinz on previous collaborations involving Heinz ketchup. He sought out the company to develop a hot sauce saying: “I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal. I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup. I had a year of whittling down the perfect flavors with a great mixing team, and we settled on two absolute belters. The Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that) … I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals. I hope you love them as much as I do x.”
Tingly Ted’s — named after Sheeran’s childhood nickname — comes in two flavors, and is made using red jalapeños and capsicum chillies. For more information, head to: www.tinglyteds.co.uk.
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